Spring Summer 2018
"We are the third generation. From the time we were children, our grandfather taught us all his secrets in the craft of shoemaking; now the treasure of the manufacturing tradition is in our hands. Every day we face the task of elevating this tradition with innovation, with the best that today's contemporary world offers us. For this reason, we wanted to present our Spring Summer 2018 collection with a digital fashion show.’’
Historically, the fashion show is the synthesis of the creative process and the most “social” way to share the months-long work with others. The digital version is a modern interpretation, which the Giusti sisters have decided to try to present the Spring Summer 2018 collection to the press, during Milano Fashion Week.
The AGL showroom was set up like an art exhibition: a small sitting area at the centre and shoes all around a space surrounded by a cubic structure covered with transparent wrap. On the wall, twelve vertical screens showing the live catwalk starring products that sum up the mix of tradition and modernity which has always defined AGL's DNA.
The Giusti Sisters hosted important personalities from the European and US fashion press and were visited by socialites and influencers. In the picture, Dylana and Natalie Suarez with Vera and Marianna Giusti.