THE GIUSTI SISTERS
More than half a century ago, Piero Giusti began making shoes out of his studio in Montegranaro, Italy. His vision was that shoes should be, above anything else, comfortable, while remaining elegant and feminine. His designs, which would later become known as AGL (named for Attilio Giusti Leombruni, Giusti’s son), were handmade and carefully constructed with the highest attention to detail. It’s a large part of why today the term “Made in Italy” holds so much weight.
Three generations later, Giusti’s granddaughters—sisters Vera, Sara, and Marianna—have taken the reins at the family business, honoring their Italian heritage by upholding the tradition of flawless craftsmanship. Since its inception, AGL has made footwear true to Piero Giusti’s vision: functional, refined shoes made from high-quality materials, often with an irreverent touch, something unexpected. And today, his granddaughters are adding their own unique ideas. They’re all equally involved in the company, and while they may have different personalities and different ideas, they all also have one thing very much in common: a deep respect for the ethos of the brand their grandfather created so many years ago.
Vera answering Goop's Interview:
How did the three of you decide to get into the business together? Did you always know you wanted to?
AGL is our family jewel, it has been so natural to get into the business, we have always been conscious that this should happen. We have spent our childhood around the laboratories, looking for leathers left over to sew our doll’s shoes and dresses. Our parents taught us to share a common vision about the family factory. So, after our separate educational paths, we decided to to take over the company after our father’s approval.
What’s the dynamic like between the three of you? How do you divide your responsibilities?
I’m the head of marketing and communication dpt. Sara is the sales manager and Marianna is the designer. Our skills meet together in the work, as we share everything: we create collections together, solve problems together and take decisions together. AGL is the result of an always shared route.
How are your personal styles similar, and how are they different? How do you bring that into the brand?
We have three different personalities. Sara is rational, I’m brave, Marianna is romantic. But we also have a common taste for delicate femininity and contemporary minimalism. This is really evident in our collections: AGL shoes are for women with different styles but are all looking for high-quality products and Italian refinement.
How do you keep the company relevant after many years? What are the challenges of being at the helm of a legacy brand?
Keep the tradition while being contemporary. This is our rule to maintain the heritage alive and continue evolving towars the future. We are so proud of our Made in Italy skills and it’s also important to go with the flow of modernity and technology.
What’s been your biggest learnings over the years?
Be curious and never stop. Never stop searching for something new; never stop learning. This allows us to update and evolve, both as people and business women.
How do you describe your designs? How did you modernize the line?
Essential with unexpected details: AGL shoes have minimal lines embellished by refined accessories and high quality materials.
How do you want women to feel when they wear your footwear. What kind of women are you designing for?
We hope they feel the same sense of delicate luxury as we do. AGL shoes are soft and should fit like a glove. They are designed for contemporary women needing Italian style and also comfort to face the frenetic life we all live!
What’s the secret for running a successful family business together?
Sharing everything and do always our best to find a common focus to go in the same direction.