Selah Marley for AGL
The Fall Winter ’19/20 Advertising Campaign has been shot by Mert & Marcus and interpreted by the talented Selah Marley, the new AGL muse. This choice is an impactive statement to confirm the positioning among premium contemporary brands. And also to affirm the brand transgenerational identity.
Selah represents the evolution of the brand towards a new contemporary visual image, modern as the new logo is. AGL is strongly devoted to its heritage and the Giusti Sisters want to transmit the preciousness of Made in Italy to all kind of woman: from mothers to teen daughters; from business woman to socialites.
Selah features AGL with her young and creative personality. Her warm eyes impress for the strength they transmit, her posture is relaxed and stating at the same time. So the attention is focused on shoes: GEM bootie – soft, cosy and feminine; SUPERNOVA, the squared tex boot with brand new lug sole; and an the exclusive platform ballet - JADE - in two color combination, as special glamour item of the collection.