BETTER IN PAIRS
A clear concept: the pair, or the couple.
To launch the Spring Summer 2018 collection, AGL presents BETTER IN PAIRS, a video created in collaboration with HUNGER TV and directed by Rankin.
In the video, the couple is shown in its playful, light meaning but is also presented as an ideal place for revealing one’s identity and sociality. The couple in the sense of opening to the other, the wonder and positivity of expanding boundaries and experiencing fashion together. The sporty, contemporary frame is the ideal place to bring AGL products into play, the result of the culture of craftsmanship in this Made in Italy brand and the values of new generations.